Duo: Co-Bathing for New Mothers
Duo is a personal project rooted in my passion for women’s health. I took the opportunity to explore and develop my own process and consider how I would design a product for this space without the constraints of a company or client’s interests.
In American culture, the pregnancy experience largely focuses on the mother. However, after the birth the attention shifts almost exclusively to the baby. Mothers feel pressure to ‘bounce back’ and can end up neglecting their own mental and physical health in the process.
How can we redesign the postpartum experience to reprioritize the mental and physical health of new mothers?
User Research
Secondary Ethnography Research
Cultural Research
Seed concepts ranged from physical products to digital products and service offerings, recognizing that the best solution to this complex problem may be multi-faceted. Concept groupings were developed into intentionally vague storyboards to receive user feedback on value they may see in a product or service like the ones shown below.
Mimicking Bassinet
Dual Care System
Milestone Monitor
Pseudo-Feeding
Care Package Kits
Mommy Mentors
Key reframe:
It is difficult for new mothers to take care of themselves without feeling guilty for it. How can we empower new moms to take care of themselves while taking care of their new baby?
Bubbly Bath
Bath Mat Storage
Co-Bathing Bath
Key reframe:
Relying on an attachment causes ergonomic interference. What if the device didn’t need to be attached to the bathtub?
